Auckland Main Shop:
268 Neilson Street, Onehunga, Auckland.
9 am to 6 pm, Sat. - Tues.
9 am to 9 pm, Weds. Thurs. Fri.
We will close on the following days:
61 Maki Street, Westgate, Auckland.
9 am to 6 pm, 7 Days
We will close on the following days (Our westgate shop is open on New Year's Day):
ifurniture is a revolutionary new business model, we name it furniture 2.0.
We started from Y2004 from Auckland, New Zealand and till now we have:
We take this to be our slogan: Better, Cheaper, Smarter! We are supplying the market with good quality and stylish furniture at the amazing price. Here, nearly all the furniture is below half of the marketing price, some are even about 1/3 to 1/4 of the market price.
Sometimes people show them the exact same thing selling at ifurniture at $199 but the other shops selling at $549, they say 'Cheap imitation.' But the fact is they are all the same. Same factory, same model. Maybe the difference is that ifurniture paid slightly more to improve the package.
Yes, we are running at the unbelievable low margin. But we are much much more efficient than our competitors. We dare to challenge any players in the industry, no matter in which country.
We believe we will finally bring some remarkable changes to this very traditional industry.
Yes, we are 100% NZ owned business but we do not think it is a factor for our buyers to buy from us.