Furniture 2.0. NZ Furniture Portal. Biggest Showroom, Biggest Product Line, Biggest Saving. Buy online or from our Auckland and Hamilton Shops. Bedroom, Dining, Lounge suite, Office, Cafe & Hospitality furniture.

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About ifurniture

We, is NZ's Pioneering online/offline hybrid furnitrue shop. We started from Y2004 from Auckland and till now we have:

  • The biggest furniture showroom in NZ
  • The biggest furniture product range in NZ
  • Guaranteed best price. -The biggest Saving in NZ
  • Genuine aftersales service in NZ's furniture industry







Our aim is to supply the NZ market with good quality and stylish furniture at amazing and beating price. Here, nearly all the furnitrue are below half of the marketing price, some are even about 1/3 to 1/4 of the market price. We take this to be our slogan: JUST KEEP BEATING! -- The LOWEST Prices in NZ!

Yes, we are 100% NZ owned business but we do not think it is a factor for our buyers to buy from us.

With "buy directly and sell directly", we are now keep beating in the industry.Not only beating on price, we take quality and design to be the key features of our business. We dare to challenge any other business in this industry that can compare with our furniture in price, quality and design.

We are still working hard to innovate the business with more cost-cutting and efficient improvements. And, we are planning to expand our show room and shipping/pick-up point to some other cities.

Shopping online eliminates traffic and car parking hassles, crowded shops and pushy sales assistants. As a pioneering online furniture shop, we do think this will be a revolution in the furnishing industry.

For local buyers, visiting our shop to buy directly from the shop would be more easy and enjoyful. 

Contact us

Auckland Main Shop:
268 Neilson Street, Onehunga, Auckland.
Open hours:
10am to 9pm, 7 Days.
09-6366068, 9737761, 9737762

Hamilton Shop:
554 Te Rapa Road, Hamilton.
Open hours:
10am to 6pm, 7 Days.
07-8508118, 9749688, 9749689.

Christchurch Shop:
Unit A, 9 Francella Street, Bromley, Chch
Open hours:
10am to 6pm, 7 Days

Auckland Central Warehouse:
Back of 270 Neilson Street, Onehunga, Auckland.
Open hours:
10am to 5pm, 7 Days.

Yes, we are restless, working so hard to provide the best value to the kiwis!
We open all year long except those 3 and half days:
We only close on:

  • Easter Friday
  • Easter Sunday
  • Christmas Day.
  • ANZAC DAY before 1PM

Our Contact:

For customer service, we have staff processing your call and email enquiry everyday in the work time. For those enquiries about online orders, shipping cost and payment confirmation, please contact us by email. Because our staffs need to check the system and do some work before we can give you the answer. Communicating by emails can leave both of us very clear clues and that will be more efficient.

If you cannot get response by email, that means maybe something wrong on your email system or on our side like your email screened by our system. So please call our people to inform the problem and we will look into the case and come back to you by email or call you back. 

  • Phone:  Onehunga shop:09-6366068, 9737761, 9737762
  • Warehouse & Delivery: 09-2702999
  • Email:

Furniture 2.0

When the other furniture business are still running with business model V1.0 or even V0.9, we, ifruniture, are now in a totally new model, furniture 2.0.


Furniture 2.0


Furniture 1.0


Big shop, one stop solution. -The biggest showroom in NZ.


Small shops. Do you really need so many "furniture convenience stores" so close to you?



We are proud how low price we can sell.


They are proud how high price they can sell.

We sell our products with our system. All ORGANIC sale, no push sale, no pricing tricks. Only products and value talk.


Their sale depends on skills and tricks. They push you, follow you. Or, so many pricing tricks. -If you always see they do half price sales, it means at least they were ripping off the clients with more than 50% gross margin. -We think that high margin is immoral. And is it fair for people who paid full price?


Biggest product line in NZ.

They may have everything but limited selection. Or they say they are specified in a certain aspect. Always it means specified in high prices.


Low prices. The same thing always selling from 30% cheaper or even bellow half prices the traditional stores sell.

They normally will say not the same product or even say "cheap imitations". They or their suppliers know the fact. The world now is flat and we can basically buy anything we want in the industry.


We are O2O, online-offline integrated.

They all follow us to set up websites. But just websites, not adapter the business model, supply chain and daily operation with online.

Or they sell only online and pick up from garage. You'd know this kind of business always disappear regularly to avoid liabilities.



We sell in large volume. Now no any other stores can sell that many containers per year like us.


They sell little.  So you know why price so high.

No GOD in our shop. We are equal. We treat you fair and well like our own brother/sister.

They say you are the GOD, but after paid, they will be the GOD.


We do genuine after sales service like 7 days no asking return and refund.

You try and know what will happen after you pay. You can not even change your mind!


We do genuine warranty for 12 months. Genuine. Or even longer if we think if it is fair or if we an help you.

Some even say life time warranty. They close so fast or, anything wrong, your own fault. They have expert team to beat you.

Or they will try to sell EXTENDED WARRANTY to you. It is understandable for appliances but not worthy for furniture. For furniture, if no problem in the first a few months then normally no problem for years.


...A lot more...

...A lot more...

Originated in New Zealand, will be global


  Purchase & Payment
How to Buy
Payment Options
Layby & WINZ Quote
Finance /Loan
  Shipping & Delivery
Auckland Delivery
Out of Auckland Delivery
Rural /Small Towns
Shipping Cost & Terms
  Terms & Conditions
Our Terms
Warranty & Return
Lowest Prices Guarantee
Furniture Care Instructions
  About Us
About ifurniture
Contact us
Furniture 2.0

© Copyright 2004 - 2018., ifurniture.  All Rights Reserved.
Auckland: 268 Neilson Street, Onehunga, Auckland. Open 10am - 9pm, Mon - Fri. 10am - 6p, Weekend and Public Holidays.
Phone: 09-9737761, 9737762, 6366068.
Hamilton: 554 Te Rapa Road, Te Rapa, Hamilton Open 10am-6pm, 7 Days Phone:07-8508118, 9749688.
Christchurch: 9 Francella Street, Bromley, Chch Open 10am-6pm, 7 Days. Phone:Ph:03-3766337.